Strategy Tools
Brand Strategy Workbook
Do the brand thinking yourself — with the same framework we use with our studio clients.
Notion
Duplicate and work through it interactively
Print it out and work offline
Secure checkout — Stripe-powered
What's included
Notion workbook — 10 sections, fully editable
PDF version — print-ready, A4 formatted
Competitor analysis worksheet with scoring rubric
Audience persona builder with 3 interview scripts
Brand positioning canvas
Messaging matrix template
Voice and tone guide with fill-in prompts
Visual direction moodboard prompts
Brand story narrative framework
90-day brand launch checklist
Who it's for
Built for founders who are done waiting on designers.
- Founders who want to think through their brand before hiring a designer
- Startups that can't afford a brand strategy engagement yet
- Solo operators who want the studio framework without the studio price
- Anyone who's been winging their brand and knows it's time to get serious
Features
10-section brand strategy framework
Competitor analysis worksheet
Audience persona builder with interview scripts
Brand positioning and messaging matrix
Voice and tone guide with examples
Visual direction moodboard prompts
Brand story and narrative exercises
Launch checklist and 90-day plan
Works with Notion or as a printable PDF
Ready to get started?
Get the Brand Strategy Workbook
Download today. Customise to your brand. Use forever.