You only need Google and Instagram setup → The Digital Setup Add-on requires an existing brand package. Talk to us first.
What's included
What's included in The Full Launch package
Three phases. One team. Everything handed over at the end of Week 3.
01
Brand
Week 1
Your complete visual identity system — built from a strategy brief, not borrowed from a template. By the end of Week 1, your brand is finalised and ready for the website build to begin.
Brand strategy brief — who you are, who you serve, how you're different. The foundation everything else is built on.
Logo suite — primary mark, secondary mark, and standalone icon version. Delivered in SVG, PNG, and PDF — print-ready and screen-ready.
Colour palette — primary, secondary, and neutral tones. Each colour defined with a role — not just a hex code. Hex, RGB, and CMYK values included.
Typography system — display font, body font, and utility font. Size and weight hierarchy defined for digital use.
Brand guidelines document (PDF) — logo usage rules, colour application, typography guidance, do and don't examples. The document that keeps your brand consistent.
Application previews — your identity applied to business cards, social profile mockups, and a website header preview. So you can see how it works in context.
02
Build
Weeks 1.5 – 2.5
Custom website — designed in Figma and built in React and Next.js. You review the design before a single line of code is written. The build runs in parallel with the tail end of the brand phase.
Custom website design (Figma) — pixel-perfect mockups for every page. You approve the design before development starts. No surprises at the end.
Front-end development — React / Next.js — not WordPress. Not a page builder. A clean, modern codebase that performs well and scales with your business.
Responsive build — your site works correctly on mobile, tablet, and desktop. Tested across devices before handover.
SEO setup — title tags, meta descriptions, heading structure, image alt text, canonical URLs, sitemap.xml, robots.txt, and JSON-LD structured data.
Performance optimisation — fast load times on slow connections. Compressed assets, lazy loading, and a Lighthouse score we're not embarrassed by.
Hosting setup guidance — we walk you through deploying to Vercel, Netlify, or your preferred host. You own the deployment, we make it clear how.
03
Launch
End of Week 3
Website live. Profiles set up. Files transferred. Everything you own, handed over completely — with a call to walk you through it.
Google Business Profile — setup and verification — created, submitted for verification, fully optimised. Categories, services, description, and photos configured so you appear correctly.
Instagram business account creation — business account setup, bio written in your brand voice, highlight covers designed and applied, profile photo set.
Profile visuals applied — your brand identity applied consistently across Google and Instagram. Same look, same description, everywhere.
Handoff call — a walkthrough of everything delivered. We show you how to update your website, manage your profiles, and use your brand files correctly.
Full file handover — all source files, all access credentials, all export packages. Organised into a clearly named folder. Yours completely.
The stack
Not WordPress. Not page builders.
We build with React, Next.js, and TypeScript — the same stack used by the fastest-growing companies in the world. Here is what that means for your website.
React + Next.js
Your website is rendered server-side and statically — which means faster load times, better SEO performance, and no white screen while JavaScript loads. It also means you're not locked into a platform: you own the code, you can take it anywhere.
TypeScript
Type-safe code means fewer bugs in production, easier maintenance as your site grows, and a codebase that any competent developer can pick up without needing to reverse-engineer what we built.
Custom — not a template
Template sites look like template sites. Your investors and clients have seen thousands of them. A custom build means your site looks exactly like your brand — because it was designed to, not forced into a grid someone else designed.
Fast on slow connections
Most of your clients are on mobile in East Africa, on connections that aren't always fast. We build for that — compressed assets, lazy loading, and a Lighthouse performance score that reflects it.
SEO from the ground up
SEO isn't an afterthought we bolt on at the end — it's built into the architecture. Structured data, semantic HTML, correct heading hierarchy, meta tags, sitemap, and canonical URLs are part of the build, not an optional add-on.
You own it completely
The source code is yours on handover. No subscription to access your own website. No platform lock-in. If you want to take it to another developer later, you can — with a clean, documented codebase to hand them.
We have 37+ repositories on GitHub — every line of code written in-house by the team delivering your project. View on GitHub →
Why one process
Brand, website, and profiles — built together, not assembled after.
Most founders hire a designer, then a developer, then try to get their Instagram to look like the website that's supposed to look like the brand. Three vendors, three timelines, three briefing conversations — and the end result still doesn't quite hang together.
The Full Launch is one process because brand identity and website design aren't separate decisions — they're the same decision. The typeface we choose in Week 1 is the typeface in the website built in Week 2. The colour palette defined on day three is the colour palette on your Instagram profile on day twenty-one. Nothing gets lost in handoff because there is no handoff.
Consistency you don't have to police
When one team builds brand and website together, your digital presence is coherent by design — not by luck. You don't have to check that the developer used the right font. We already did.
Speed without cutting corners
Because the brand decisions are made in Week 1, the website build in Week 2 starts with final assets — not placeholders. There's no back-and-forth between design and development because they're part of one sequential process, not two separate projects.
One conversation, not three
You brief once. You review at defined milestones. You have one point of contact who knows everything about your project. No repeating yourself to a designer, then a developer, then a social media manager.
Recent Full Launch projects
What The Full Launch looks like in practice.
Projects where we delivered brand identity, website, and digital profiles together — all in three weeks.
Every Full Launch project is scoped individually — because the number of pages, the complexity of the brand, and the scope of the website vary. Book a discovery call and we'll give you a written proposal within 48 hours. No vague estimates.
The Full Launch investment breakdown
One-time project fee
UGX [Amount] / USD [Amount]
Deposit (50%)
Paid on kickoff — starts the project clock. UGX [Amount × 0.5] / USD [Amount × 0.5]
Final payment (50%)
Due on delivery and your approval.
Monthly support (optional)
Agreed separately after delivery. Site updates, content changes, profile management.
Payment accepted: Bank transfer, MTN Mobile Money, Airtel Money, card payment. UGX and USD both accepted.
Delivery timeline: 3 weeks from deposit receipt. Late feedback from your side pushes deadlines forward — we build this into the agreement upfront.
After launch
Need someone to keep things running? After delivery, we can agree on a monthly support fee covering site updates, content changes, and profile management. This is discussed and agreed after the project closes — not sold to you upfront as part of the package.
What founders say
Founders who've been through The Full Launch.
[Real testimonial — Full Launch client · specific outcome · 2–3 sentences]
FAQ
Why Dumani Media for your startup brand
Your business name, a clear idea of what you do and who you serve, and the 50% deposit to start the clock. You don't need a logo, a website, or an existing brand — that's what Week 1 is for. You also don't need a polished brief. We run a discovery call that extracts everything we need to get started.
You're involved at three defined points: the discovery call at the start, a brand review at the end of Week 1, and a website design review in Week 2. Outside of those touchpoints, we work independently — you don't need to be available every day. We flag decisions when they need your input, not every time we make a design choice.
Two rounds of revisions are included in the package — one at the brand review stage and one at the website review stage. Small fixes after launch are covered during the first 30 days. Larger changes after handover are scoped and quoted separately, or handled through an agreed monthly support arrangement.
Not reliably. Three weeks is the minimum for brand identity, a custom website, and digital profile setup done properly. Compressing it risks cutting corners in places that affect the quality of the output. If your deadline is genuinely tight, tell us on the discovery call — we'll tell you honestly what's possible and what the tradeoffs are.
Our in-house team — design and development both. We don't subcontract the brand work to a freelancer and the development to someone else. The same team that scopes the project builds the project. That's how you get consistency between what was agreed and what gets delivered.
Three things. First, we combine strategic brand identity with custom web development in one team and one process — most studios do one or the other. Second, we use a modern tech stack (React, Next.js, TypeScript) rather than WordPress — which means faster sites, better SEO, and code you can build on. Third, we're based in East Africa and building for East African founders — which means we understand the market, the connections speeds, the payment methods, and the competitive landscape your business actually operates in.
Brand, website, and digital presence — live in three weeks.
Book a free 30-minute discovery call. We'll confirm whether The Full Launch is right for where you are, agree on the scope, and send a written proposal within 48 hours. No sales pitch. No obligation.