Brand positioning
We started with positioning, defining the creative marketplace’s unique value, who it serves on both sides of the market, and what made it distinct from the platforms it competes with.
Cre8 Market
A creative marketplace needed a brand that spoke to makers and buyers alike. Identity system with supporting marketing materials across digital and print.
Brand IdentityGraphic Design
Service Provided
- 01Brand strategy & positioning
- 02Logo & visual identity system
- 03Typography & colour palette
- 04Iconography
- 05Social media templates
- 06Print & marketing collateral
The identity had to work in the wild: social templates that makers could post to without a designer, print materials that held up in the real world, and a system consistent enough that anyone could pick it up.
The brief
[One sentence framing the challenge]
[Describe the client’s situation. What was missing? What wasn’t working? What did they come to us knowing they needed help with?]
[A sharp one-sentence summary of the core challenge]
The process
How we got there.
Visual identity
From positioning to visuals: a logo suite, colour palette, typography, and iconography built for the creative space, flexible enough to carry both makers and buyers.
Marketing collateral
Finally, the graphic design layer: social media templates, print materials, and digital assets that let the brand show up consistently everywhere without a designer on call.
The outcome
What changed.
“We were a marketplace with great work and no real look. Dumani gave us an identity that makes both makers and buyers feel they are dealing with a serious platform. It has changed how people talk about us.”
Founder, Cre8 Market
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Curious what this would look like for you? See The Full Launch →