A tourism brand built to compete internationally, and a website that converts visitors into bookings. We built the identity from the ground up: strategy, visual system, and a custom site that positions Adventure Awaits Safaris alongside the world's best safari operators.
Service Provided
We started with brand strategy, positioning against international competitors, not just local ones. From the logo suite to the colour palette rooted in the East African landscape, every element was built for premium positioning.
The website was designed around the booking journey, not a brochure of destinations. Every page moves a visitor from browsing safaris to ready to enquire, optimised for mobile-first travellers searching from anywhere in the world.
The brief
[Describe the client’s situation before the project. What was missing? What wasn’t working? What did they come to us knowing they needed help with?]
[What were they hoping to achieve? More bookings? Better clients? A brand that commanded premium pricing?]
[A sharp one-sentence summary of the core challenge]
The process
We started with a brand strategy brief, positioning Adventure Awaits Safaris against international tourism brands, not just local competitors. From there: a logo suite, a colour palette built around the East African landscape, and a typography system that reads as premium without losing warmth.
With the brand identity finalised, we designed the website in Figma, built around the booking journey, not just a brochure of destinations. Every page was designed to move a visitor from “browsing safaris” to “ready to enquire.”
Built in React and Next.js, fast on the slower connections common in the markets Adventure Awaits Safaris draws bookings from, and structured for SEO from the first line of code. Responsive across mobile, tablet, and desktop, with the full site live and tested before handover.
The outcome
“Our booking enquiries used to come in through a clunky template site. Today the website leads with the experience, and travellers planning a safari find us, trust us, and reach out on their own. That is exactly what the rebrand was for.”
Nyamuhaki Benjamin, Founder and CEO, Adventure Awaits Safaris
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