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Dumani Media

Case study

Ice Age Gaming

A gaming brand that needed to look as sharp as the games it promotes. Built for a bold, tech-savvy East African audience.

  • Brand Identity
  • Industry: Gaming & Esports
  • Services: Brand Identity
  • Stack: Figma
[HERO PROJECT IMAGE — 1440×900px · WebP] [Show: bold gaming brand on dark background — logo + merch application composite]

ACTION NEEDED: Replace all placeholder text in this section with real content from your client intake.

The brief

[One sentence framing the challenge]

[Describe the client's situation. What was missing? What wasn't working? What did they come to us knowing they needed help with?]

[A sharp one-sentence summary of the core challenge]

The process

How we got there.

  1. Research & positioning

    [Describe the research phase — competitor analysis, audience definition, brand positioning work.]

    [PROCESS IMAGE — Step 1: Research · 960×640px · WebP]
  2. Visual identity

    [Describe the visual identity work — logo design, colour palette, typography, brand guidelines.]

    [PROCESS IMAGE — Step 2: Visual identity · 960×640px · WebP]
  3. Brand application

    [Describe how the identity was applied across digital and physical touchpoints.]

    [PROCESS IMAGE — Step 3: Application · 960×640px · WebP]

The brand

Identity that commands attention.

[LOGO PRESENTATION — Full logo on dark brand colour background] [1200×700px · WebP]
  • [Colour palette · 600×400px · WebP]

    Colour palette

  • [Typography specimen · 600×400px · WebP]

    Typography system

  • [Merch / app mockup · 600×400px · WebP]

    Merchandise application

ACTION NEEDED: Replace with real, confirmable metrics from the project.

The outcome

What changed.

  • [X]%

    [Specific, real, confirmable outcome]

  • [X] weeks

    [Real delivery timeline]

"Real testimonial from the Ice Age Gaming founder. Replace with their actual words."

[Client headshot]
[Client Name], Founder, Ice Age Gaming
[NEXT PROJECT PREVIEW — Kiweewa Travels · 1200×700px · WebP]

Next project

Kiweewa Travels →

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