Research & positioning
[Describe the research phase: competitor analysis, audience definition, brand positioning work.]
Ice Age Gaming
A gaming brand that needed to look as sharp as the games it promotes. Built for a bold, tech-savvy East African audience, from logo to colour palette to full visual system.
Brand Identity
Service Provided
- 01Brand strategy & positioning
- 02Logo & visual identity system
- 03Typography & colour palette
- 04Brand guidelines documentation
- 05Merchandise & touchpoint design
The identity had to hit hard on screen and hold up on a hoodie. A logo system with enough attitude to feel native to gaming, a palette rooted in ice-cold contrast, and type that carries it across every touchpoint.
The brief
[One sentence framing the challenge]
[Describe the client’s situation. What was missing? What wasn’t working? What did they come to us knowing they needed help with?]
[A sharp one-sentence summary of the core challenge]
The process
How we got there.
Visual identity
[Describe the visual identity work: logo design, colour palette, typography, brand guidelines.]
Brand application
[Describe how the identity was applied across digital and physical touchpoints.]
The outcome
What changed.
“We sponsored tournaments with a logo that looked borrowed. The identity Dumani built gives our brand the same energy as the games we promote, and partners have started to notice us before we walk through the door.”
Raymon Johns, Business Manager, Ice Age Gaming
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