Case study
Ice Age Gaming
A gaming brand that needed to look as sharp as the games it promotes. Built for a bold, tech-savvy East African audience.
- Brand Identity
- Industry: Gaming & Esports
- Services: Brand Identity
- Stack: Figma
ACTION NEEDED: Replace all placeholder text in this section with real content from your client intake.
The brief
[One sentence framing the challenge]
[Describe the client's situation. What was missing? What wasn't working? What did they come to us knowing they needed help with?]
[A sharp one-sentence summary of the core challenge]
The process
How we got there.
Research & positioning
[Describe the research phase — competitor analysis, audience definition, brand positioning work.]
[PROCESS IMAGE — Step 1: Research · 960×640px · WebP]Visual identity
[Describe the visual identity work — logo design, colour palette, typography, brand guidelines.]
[PROCESS IMAGE — Step 2: Visual identity · 960×640px · WebP]Brand application
[Describe how the identity was applied across digital and physical touchpoints.]
[PROCESS IMAGE — Step 3: Application · 960×640px · WebP]
The brand
Identity that commands attention.
- [Colour palette · 600×400px · WebP]
Colour palette
- [Typography specimen · 600×400px · WebP]
Typography system
- [Merch / app mockup · 600×400px · WebP]
Merchandise application
ACTION NEEDED: Replace with real, confirmable metrics from the project.
The outcome
What changed.
- [X]%
[Specific, real, confirmable outcome]
- [X] weeks
[Real delivery timeline]
"Real testimonial from the Ice Age Gaming founder. Replace with their actual words."
[Client headshot][Client Name], Founder, Ice Age Gaming
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